Music: Bad Music Video for "Bad Girl" Single

"Disappointed," was what many had to say after watching the music video of top Korean girl group, SNSD's, Bad Girl.

The single is the latest off of the group's first self-title Japanese debut album, which has recently crossed the double platinum mark in sales.

I don't understand why it was necessary to release another single off an album that has already gone platinum twice over. It seemed to be another greedy attempt of SM Entertainment/Avex to make more money without having to create new music. Unfortunately whenever they try to cut corners, it shows, and it showed "BADLY" here.

Let's take a look at this hot mess of a video and zone in on it's weak areas.

Choreography 

This is what bothered me most about this video. In the Korean Pop music industry, having exciting and fun choreography for fans to dance along to is a must. SNSD is more than capable of delivering in the dance department, as the choreo for their mega hit song Gee, is still one of the catchiest dances to date. Here, the dancing is just all over the place! The girl's look extremely awkward and uncomfortable with their arms flapping everywhere and their bodies gyrating and bouncing around like crazy. Nothing about their movements scream sexy or "badass."

Outfits/Styling

Who's ever idea it was to dress the girls in trashy biker outfits needs to be taken outside and slapped around a bit. Played out denim, cut off shorts, leggings, tanks, handkerchiefs,  and combat boots; they look like a hillbilly biker gang! Also, several of the girls are wearing cute bows in their hair, which takes away from the supposed edgy look they were going for. There's so many ways they could have dressed to reflect the "bad girl" image, but instead they wore this disarray of clothing. SNSD is known for their chic and classy styling and being absolutely stunning in their MVs. They could have easily given the girls more "attitude" to their looks while remaining true to the SNSD style. We already know they're capable pulling off a tougher image as we witnessed it in the Run Devil Run video.

Overall Concept

The video's look and concept come off as cheesy. I just couldn't take them seriously here. Can you even imagine these girl's actually riding around on motorcycles? Several of the girls were also smiling and giving cute expressions where instead their faces and body language should have been more fierce. Plus, there had to be a better location for shooting other than an empty parking lot.

The video was just an overall fail that lacked inspiration and that "wow" factor. It was a huge disservice to a really good song. But we all know SNSD will definitely bounce back from this and blow us away the next time.